August 6, 2014
Trade Shows in the Globalizing Knowledge Economy presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media.
Professor Harald Bathelt has coauthored an exploratory book which will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology.
Harald Bathelt is Professor in the Department of Political Science at the University of Toronto, Canada, where he holds the Canada Research Chair in Innovation and Governance. Since 2007, he has also been affiliated with the University’s Department of Geography and Program in Planning.